How Crowdfunding Gives Women an Edge in Business
Men still attract the bulk of startup financing – yet when it comes to crowdfunding, women-led campaigns seem to do better than those of their male counterparts. Why is this, and what can founders learn from successful campaigns of the past? Top tips from a crowdfunding expert.
Funding for female entrepreneurs has gone from being brushed under the carpet to a pretty hot topic in recent years. That’s partly because the gender imbalance in startups has become so clear. For every 10 male UK entrepreneurs, there are fewer than five female ones (although social enteprises do much better on this front); women start businesses with 53% less capital on average than men. Worldwide, only 2% of venture capital went to female founders in 2018.