Women Controlled Over $43 Trillion In Global 2020 Consumer Spending
The She Economy: The New Mantra for Business Success
As a market, women offer an opportunity bigger than India and China combined.
According to Frost & Sullivan’s 2020 Global Mega Trends to 2030 (1) research, women controlled over 43 trillion USD global consumer spending in 2020. As more women enter the global workforce and drive the world economy, their spending will increase further in the upcoming years.
Over the past years, there has been a rise in working women in almost every sector, including engineering, science, entrepreneurship, manual labor, and more. Women are now more successful than ever.
Even though men globally earn more, it’s the women who do maximum shopping (2). From essentials to groceries, from luxury goods to household items, from their jewelry to children’s diapers, women are always mostly involved in almost all buying decisions.
Let’s not forget that Indian women own over 11% of global gold (3) and make about 25% of the country’s workforce.
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